Week 3 UX Observation Update
Amazon Heuristic Failure: Aesthetic and minimalist design (Heuristic #8) . Amazon is a very successful and widely used shopping website, but I find that its main website is actually rather poorly designed from a user convenience perspective. Upon opening the site I am immediately bombarded with five huge advertisements some of which are not at all relevant to how I or most normal expected users of Amazon would use the site (purchasing groceries, ordering food, and other niche promotions). The useful links to press are relegated to tiny words at the top of the screen and some smaller promotions near the bottom. This clearly violates usability Heuristic #8: Aesthetic and Minimalist design in several major ways. Additionally, there is a major issue when buying multiples of one item. One woudl do this by selecting the item and using the drop-down menu found on the right above the "Buy Now" button. The price displayed above this drop-down menu will always display the price of j...